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Tourism & Public Space
Museum Het Schip: How can a former workingclass neighbourhood with architectural heritage improve its openness and connectedness to the world without getting gentrified?
Arnold Reijndorp, Jacob van Rijs, Pepijn Bakker

Amsterdam is a tourist city. With more than 4 million visitors a year it is one of Europe’s five most visited cities (with London, Paris, Barcelona and Rome). While enjoying Amsterdam tourist spend around 5 billion euro and provide around 48.000 people a job a year. Both for Amsterdam visitors and citizens tourism is big.

Because tourists currently mainly visit top attractions in the inner city (like the canals, the Anne Frank house, the red light district and the museum square,) the city center is heavily congested and got very touristic.

Therefore the municipality tries to attract visitors to less known areas in and around Amsterdam. This policy is successful: recently got published that in 2013 23% of tourist in Amsterdam also visited attractions outside Amsterdam (which was 18% in 2008).


This is one of the case studies that has been developed during the Summer School Thinking City 2014.